Defence companies are enjoying strong positive sentiment among the UK public at the moment, but translating that into actionable benefits requires a comprehensive data-driven understanding of what drives public sentiment and how it looks across different audiences.<\/p>\n
New polling from JL Partners and Kekst CNC shows that UK public support for increasing defence spending is rising, driven in part by growing attitudes of insecurity about the UK\u2019s position in the world. In 2025, almost half the public report feeling insecure about Britain\u2019s global position, with especially high concerns seen among women, non-graduates, and Reform voters. These perceptions underpin the public\u2019s views on defence and help shape how the industry is seen.\u00a0<\/p>\n
In this\u00a0webinar,\u00a0we will translate\u00a0this\u00a0polling evidence into the starting point for comms advice.\u00a0<\/p>\n
This session will help senior executives, communications leads and marketing professionals think about how to build a data-led communications drumbeat to shape attitudes in defence and continue to engage UK audiences with clarity and confidence.\u00a0<\/p>\n
To express your interest in attending please contact Daniel Townsend<\/a>.<\/strong><\/p>\n The post Webinar: Defending the Narrative \u2013 Insight-Driven Communications<\/a> appeared first on ADS Group<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Defence companies are enjoying strong positive sentiment among the UK public at the moment, but translating that into actionable benefits requires a comprehensive data-driven understanding of what drives public sentiment and how it looks across different audiences. New polling from JL Partners and Kekst CNC shows that UK public support for increasing defence spending is…
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