PR Masterclass & Marketing SIG meeting with Chamois Consulting
Following strong interest from our Marketing Special Interest Group (SIG), we are delighted to be able to invite you to a deep dive into Public Relations; how to maximise it through improved visibility and driving engagement across everything from project launches to key event participation, such as at DSEI.
We’ve heard loud and clear how important it is to strengthen understanding of PR and utilise it to best effect in our innovative sectors. Whether you’re refining your strategy, looking for fresh ideas or want to make a bigger impact, our exclusive PR masterclass is designed to equip you with the knowledge and practical tools to do just that!
PR Masterclass
In partnership with Chamois Consulting, we are thrilled to host a morning workshop focused on helping our members to better promote their businesses. This session will provide actionable insights and practical guidance from different perspectives including PR agencies, client-side, an editor/journalist and the MOD.
You’ll learn how to maximise return on investment from media engagement and exhibition opportunities, while also discovering how to effectively leverage digital tools, content creation, PR, and advertising. The session will also explore how to work within your budget to deliver high-impact campaigns whether you’re a small business with limited resources or a larger company looking to refine your communications strategy.
A networking lunch will follow.
Marketing SIG
After the morning PR deep dive, we’ll move into the Marketing SIG portion of the day. We will continue the PR theme, exploring communications from ADS’ perspective. We’ll then move into breakout groups to discuss the key insights from the day and share practical ideas. A great chance to connect, reflect and sharpen our marketing approach.
Agenda
- 09:30 – Guest Arrivals & Networking
- 10:00 – Welcome & Opening Remarks Presented by ADS Group – Key Messages and Objectives
- 10:15 – Maximising Your Marketing Chamois Consulting: Company Overview & Practical Top Tips
- 11:00 – Chair of Marketing Special Interest Group – Caroline Hardiman (NP Aerospace)
- 11:30 – Insights from Defence – Hannah Swingler (DE&S Communications, Ministry of Defence)
- 12:00 – Media Viewpoint An Editor/Journalist’s Perspective – Speaker TBC
- 12:30 – Interactive Q&A Panel Discussion
- 13:00 – Networking Lunch
- 14:00 – Marketing Special Interest Group (SIG) Session
- 16:00 – Close
Meet Your Hosts: Chamois Consulting
As a trusted partner to a wide range of businesses, Chamois Consulting specialises in tailored marketing and communications strategies that deliver. Their collaborative, flexible approach ensures every client—regardless of size or budget—gets support that works for them.
From ad-hoc advice to fully outsourced service provision, Chamois’ experienced team brings insight, creativity and real-world practicality to every project. They work closely with clients to augment in-house teams or operate as an external partner, always focused on maximising results and return on investment.
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