Marketing SIG Meeting & Networking: How AI is reshaping marketing
We are thrilled to be hosting our next Marketing SIG for an afternoon of networking, insight and knowledge sharing.
This session is taking a deep dive into AI, separating the hype from real value for marketers as we explore content, creativity and compliance.
We’re looking forward to some lively discussions, plenty of learning and the chance to compare favourite tools with our peers. As with all our Marketing SIG meetings, it’s also a chance to connect with marketing colleagues across our sectors, share experiences and take away insights you can put into practice.
Time will also be dedicated to a short review of the last year, and a chance to help shape the future by electing the next Chair of the Marketing SIG.
Agenda
- 12:00 – Arrive, refreshments and sandwiches
- 12:30 – Welcome – Caroline Hardiman (Marketing SIG Chair)
- 12:45 – Speaker session: Where is AI taking B2B Marketing?
- 13:15 – Panel discussion: AI’s creative revolution
- 13:45 – Speaker session: Reputational risks of AI use in marketing – Ben Verinder, MD Chalkstream
- 14:15 – Breakout session – AI Toolkit – share your favourite AI tools
- 14:45 – Break for refreshments
- 15:00 – Report back to the room and closing discussion
- 15:30 – AGM / Vote in the next Chair
- 16:00 – End
About the Marketing SIG
The Marketing Special Interest Group is for ADS members and stakeholders involved in marketing practices within their businesses. Meeting quarterly, the aim of the group is to offer a space for those within the marketing sphere of the aerospace, defence, security and space industries to meet, collaborate, share best practice and act as a voice for marketing across our sectors.
Find out more and join the group here.
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